The pressure is already on to make your conference worthwhile. To deliver something that the participants love and that leadership feels delivers maximum bang for their buck.
And then there's a whole other pressure. The one you put on yourself. To make this year's conference better than last year's. In fact, to make this year the best conference your organisation has ever held. And, while the dinner, venue and entertainment are important, it's the content that decides whether the conference delivers a result.